A Specialist in Retail Business Development and Leadership

Over 25 years of speciality retail experience, and a foundation in apparel and consumer electronics, I’ve developed, launched, and lead seven specialty brands in multiple formats.

From High Street to Lifestyle Centers, creating and leading experiential retailers in multiple categories - bespoke and at scale.

Currently pursuing roles in retail leadership, development, and special projects.

Below is a selection of projects and resume.

  • Chase Center

    b8ta - Chase Center, SF

    Located in the Gatehouse of the Chase Arena in San Francisco, this marquee 2600sf location offered sport and event attendees an opportunity to experience the latest innovative products.

    b8ta Projects
  • Toys R Us - Houston Galleria

    Toys R Us - Houston Galleria

    In 2019 b8ta and Toys R Us formed a joint venture to re-imagine the storied brand as an experiential retailer with a tech backbone. From site selecton to launch, we launched two 6500/sf stores in just 11 months - in time for the holiday shopping season.

    Toys R Us Project
  • F O R U M - West Hollywood

    F O R U M - West Hollywood

    In 2019 b8ta launched it’s apparel concept, FORUM. Leveraging the same “retail as a service” model but featuring emerging fashion labels. A novel twist was enabling each garment with a NFC chip that triggered a LCD display in the fitting room to display product details. A backlit projector was also programmed to show a customized scene for a bespoke try on experience.

  • Timbuk2 - Bucktown

    Designed by Gensler as our Chicago Flagship location in the heart of Bucktown. Built in a heritage firehouse by Trainor Construction. Featuring a community parklet for events.

  • b8ta Santa Monica Place

    b8ta - Santa Monica Place

    Our first flagship location designed by Gensler. This 2600sf location was awarded “Store of the Year” and “Best Use of Technology” by Design:Retail in 2018. Featuring an enclosed VR experience room and a themed kids zone.

    b8ta Projects
  • PUBLIC Seattle

    PUBLIC Bikes - Seattle

    As the VP of Retail at PUBLIC I worked with CEO Rob Forbes (Design Within Reach Founder) to develop and launch this inclusive bike shop on Capitol Hill in Seattle. Built in a heritage building overlooking the heavily bike trafficked Pine Street.

  • Smart Spots

    Lowe's x b8ta Smart Spots

    A large scale deployment of 73 Store-in-Stores, developed exclusively for Lowe’s Hardware locations. These 300sf environments were fully staffed and featured b8ta’s award winning design and technology.

    b8ta Projects
  • b8ta Common Area

    b8ta - Common Area Pods

    I developed these common area units to extend the b8ta brand into smaller markets and also validate for future flagship locations. Designed to be shopped on the interior and exterior and maximize the space of a standard kiosk footprint. Ranging from 250-400sf in Macerich, Brookfield, and Simon properties.

    b8ta Projects
  • Timbuk2 Portland

    Timbuk2 - Pearl District, PDX

    Gensler designed this updated Timbuk2 concept to feature a larger custom bag experience and updated branding. Built in a fire scarred heritage building - we left the beams exposed to share the history of the space.

  • b8ta - University Village

    b8ta - University Village

    Located in one of Seattle’s most vibrant lifestyle centers, this 2000sf store was a favorite in market of early adopters. Our third store and staffed with great talent that developed into a leadership base for all stores over the next 4 years.

    b8ta Projects

Experience

Director of Showrooms & Development

Faraday Future, Los Angeles, CA

2021 to Present

  • Lead business development of branded flagship stores and partner showrooms

  • Develop and execute Real Estate strategy, site selection, entitlements, and leases

  • Lead design of showrooms with internal and external partners

  • Develop Go-To-Market program for showrooms, including P&L, staffing and training

  • Work cross-functionally with Marketing, Legal. Design, Product and Sales

  • Manage entitlements, construction, value engineering, and fixture programs

VP of Retail and Real Estate Development

b8ta, San Francisco, CA

2016-2020

  • Create, execute, and manage processes, people, and systems for 100+ branded, joint venture, and store in store locations in multiple formats.

  • Lead Real Estate strategy and design and development of stores 

  • Create and execute staffing and plan for managers and sales associates

  • Develop performance management and feedback tools.

  • Developed Store-In-Store program with Macy’s and Lowe’s for 70+ stores.

  • Developed and launched new Toys R Us concept as part of joint venture with TRU

  • Awarded Store of the Year, Best In Store Communication, and Best Use of Technology for Santa Monica flagship location at Global Shop conference 2018

VP of Retail

PUBLIC Bikes, San Francisco, CA

2015-2016

  • Lead stores with focus on expanding brand presence and creating community driven stores

  • Create and execute operational plans for bike assembly, service, and test riding

  • Collaborate with local bicycle advocacy groups for events and programming

  • Business and Real Estate development for retail channel

  • Awarded “Best Customer Experience “- SF Bicycle Coalition 2016

Director of Retail

Timbuk2 , San Francisco, CA

2011-2014

  • Founded and lead retail channel growing penetration to 10% of annual sales

  • Created operational backbone, POS, replenishment and merchandising plan

  • Partnered with Gensler to develop immersive flagship design.

  • Developed and launched 8 store program throughout the US and Canada

Senior Manager: Sales

Apple, San Francisco, CA

2006-2011

  • Sales Manager of high profile flagship location ranked 4th worldwide with over $140m in Sales

  • Developed and Lead B2B enterprise sales program with over $25m in Sales

  • Introduced and managed NPS - Net Promoter Program

  • Create and execute launch strategy for iconic hero products (First iPhone, iPad)

Area Manager

Brooks Brothers, Los Angeles, CA

2003-2006

  • Lead high profile downtown union shop locations in SF, LA

  • Operational leader for new store openings. 

  • Execute POS upgrade across district - development, testing, install and training

Highlights

Project Locations: High Street

  • Hayes Valley, San Francisco

  • Abbott Kinney, Venice Beach

  • Main Street, Santa Monica

  • Capitol Hill, Seattle

  • University Ave, Palo Alto

  • Pearl District, Portland

  • Bucktown, Chicago

  • Larimer Square, Denver

  • West Queen Street, Toronto

  • Beverly Drive, Beverly Hills

Project Locations : Centers

  • Tysons Corner Center

  • Santa Monica Place

  • Houston Galleria

  • Santana Row

  • The Domain

  • University Village

  • Mall of America

  • Short Hills

  • Cherry Creek

  • King of Prussia

  • Cesar’s Forum Shops

  • Corte Madera Village

  • Hudson Yard

  • Roosevelt Field

  • Garden State Plaza

  • Oak Brook

  • Washington Square

  • Brookfield Place

  • Dubai Mall

“Bryan helped us build some of the most engaging retail environments in the world and I am proud to have worked with him. ”
— W. Mintun - b8ta Co-Founder
“He is able to anticipate organizational needs, identify skill sets, roles and teams and hire, train and manage them effectively to execute business goals.”
— V. Tsai - Timbuk2 Vice President